I and Love and You: Grain-Free Kibble, Freeze-Dried Toppers and Switching Foods Explained

I and Love and You is a pet food brand selling dog and cat kibble, wet food, freeze-dried raw meals, toppers, treats and chews. Its well-known lines include Naked Essentials dry food, Stew'd wet recipes and Nude Food, plus bone broth and chews.

A good I and Love and You order comes down to matching the recipe to your pet, switching slowly, and buying in a way that lowers the cost per meal. For any health issue, allergies or special diets, ask your vet before switching.

Choosing a dry food line

Naked Essentials is the main I and Love and You kibble line. It comes in several proteins, including chicken, beef, lamb and fish, and in grain-free and with-grain options. Check each bag for the life stage it suits.

Grain-free is not automatically better for every pet. Ask your vet whether your dog should eat grain-free or a recipe with grains. The I and Love and You site lists both.

Puppies and kittens need recipes formulated for growth. Look for the life stage statement on the product page.

Wet food, freeze-dried and toppers

I and Love and You wet food comes in cans and trays for dogs and cats. Many owners use it as a topper over kibble rather than a full meal.

Freeze-dried raw options and toppers add flavor and variety. They cost more per ounce than kibble, so a topper approach stretches them further.

Bone broth and meal enhancers work well for picky eaters. Start with a small amount to check your pet's reaction.

Treats and chews

I and Love and You sells jerky, biscuits, dental chews and bully style chews. Pick chew sizes that match your dog's size and chewing strength.

Supervise chewing, especially with a new chew type. Treats should stay a small share of daily calories.

Switching foods safely

Change food gradually over about a week, mixing more of the new recipe each day. Sudden switches can upset a pet's stomach.

If your pet has loose stools, vomiting or refuses food, slow down and call your vet. Pets with medical conditions should switch only with vet guidance.

Keep the old bag until the switch is complete. That gives you something to mix with.

Where to buy and how to order

I and Love and You sells on its own site and through pet retailers. Buying direct gives access to the brand's own codes and bundles.

Check whether the site offers a subscription or autoship discount. Regular deliveries suit pets that eat the same food every month.

Check shipping costs and thresholds before ordering a single small bag. Larger bags usually cost less per pound.

Reading an I and Love and You label

Each I and Love and You bag lists the first ingredients, the guaranteed analysis and a feeding guide. The first few ingredients show what the recipe is mostly made of. Protein and fat figures help compare recipes.

Feeding guides are a starting point by weight. Adjust portions for your pet's activity and body condition, and ask your vet if your pet is gaining or losing weight.

Rotating proteins within the Naked Essentials line is something some owners do for variety. Switch gradually each time, the same way as any new food.

Cats and picky eaters

I and Love and You cat food includes kibble, wet pates and treats. Cats can be slow to accept new food, so mix in small amounts over a longer period.

A spoon of wet food or bone broth on kibble often helps a fussy pet. Keep an eye on total calories when adding toppers.

Where the I and Love and You savings are

PUPPY40 offers the largest discount here at 40% off. It may be limited to certain products or first orders, so check what it covers at checkout.

PAWSISI gives 23% off and is a good general code for a mixed I and Love and You order of kibble, toppers and treats. TRYILY takes $5 off, which beats a percentage only on a small first order.

On a basket over about $22, 23% saves more than $5. Only one code usually applies, so try each and keep the best total.

Common questions

How should I store an open bag?

Roll the I and Love and You bag closed and keep it somewhere cool and dry. Many owners put the whole bag in a sealed bin rather than pouring kibble out.

Is I and Love and You food grain-free?

Many recipes are grain-free, and some include grains. Ask your vet which is right for your pet.

How do I switch to I and Love and You?

Mix the new food in gradually over about a week. Call your vet if your pet has stomach trouble.

Does I and Love and You make cat food?

Yes, it sells dry, wet and treat options for cats. Check the life stage on each product.

Can I use the wet food as a topper?

Yes, many owners do. Adjust portions so total calories stay right.