Food 4 Less is a warehouse-style discount grocery chain owned by Kroger, with stores concentrated in Southern California and the Chicago area. It sells a full grocery range, including produce, meat, dairy and household goods, at prices aimed below conventional supermarkets, and it offers pickup and delivery through its website and app.
Food 4 Less keeps costs down partly by keeping the store basic; at many locations shoppers bag their own groceries. A good Food 4 Less shop depends on the free rewards card, loading digital coupons and choosing pickup or delivery with the fees in mind.
The Food 4 Less rewards card
The Food 4 Less rewards card is free and links to your phone number or online account. Many sale prices in the store only apply when the card or number is scanned at checkout.
Sign up online before your first trip so your digital coupons and purchase history attach to one account. That account is also what the website and app use for pickup and delivery orders.
Digital coupons
Food 4 Less digital coupons are loaded to your card through the website or app. They come off automatically when the card is scanned or when you check out online.
Load them before you shop. Coupons usually have a limit of one use per transaction or per account, and some require buying a set quantity to qualify.
A weekly digital deal, such as a free item on a set day, has been part of the Kroger family of stores. Check the Food 4 Less app for the current offers.
Fuel points
Purchases with the rewards card earn fuel points that lower the price per gallon at participating Food 4 Less and Kroger-family fuel centres. Gift card purchases have sometimes earned extra points during promotions.
Fuel points expire, usually at the end of the following month. Plan a fill-up before they lapse, and check the current redemption rules and limits.
Store brands worth buying
Food 4 Less carries Kroger's store brands, including the Kroger label for everyday staples, Simple Truth for natural and organic lines, and Private Selection for more premium items.
For staples such as milk, eggs, canned goods, rice and cleaning supplies, the Kroger brand is usually noticeably cheaper than the national brand beside it. Simple Truth organic products often undercut organic brands at other supermarkets.
Compare unit prices on the shelf tag. Large packs are generally cheaper per unit at Food 4 Less, which suits families who shop for the week.
Pickup versus delivery
Food 4 Less pickup lets you order online and collect at the store at a chosen time. Pickup may carry a small fee or be free above a spend threshold; check the current terms for your store.
Delivery costs more, with a delivery fee that varies by basket size and time slot, and sometimes a service fee. Tipping the driver adds to the total.
Online prices are usually the same as in-store prices at Food 4 Less, but check for any difference on delivery orders. If you shop weekly, compare the total fees over a month against the time saved.
Substitutions happen when items are out of stock. Set your substitution preferences per item so you do not end up with a brand or size you did not want.
When prices are lowest
The weekly ad sets sale prices for a seven-day cycle. Look at it before building your list, and plan meals around the meat and produce on sale.
Markdowns on bakery items, meat close to its sell-by date and seasonal goods after a holiday are common at Food 4 Less. Shopping early in the morning gives the best choice of reduced items, and meat can be frozen the same day.
Holiday weeks bring deep discounts on baking supplies, turkeys and party food. Buying non-perishables during those weeks and storing them is where Food 4 Less shoppers save the most.
Where the Food 4 Less savings are
These codes are for online pickup or delivery orders, and the $20 codes are typically for a first order with a minimum spend. Read the terms shown when you enter them.
The 25% code is the largest on a big basket. On an $80 order it saves $20, matching the dollar code; above that, the percentage wins.
The $20 code is better on a smaller first order, provided you meet its minimum.
The 15% code appears aimed at delivery. Only one code applies per order, and codes are separate from digital coupons, which still come off as usual.
Common questions
Is the Food 4 Less card free?
Yes. Sign up online or in store to get sale prices and digital coupons.
Does Food 4 Less bag groceries?
At many stores shoppers bag their own. Bring bags, since some areas charge for them.
Are Food 4 Less online prices the same as in store?
Generally, but fees apply to pickup and delivery. Check the order total.
Can I combine a Food 4 Less promo code with digital coupons?
Usually yes. Digital coupons apply alongside a single promo code on an online order.
| Discount | Type | Get the deal |
|---|---|---|
| $20 off | Promo code | View at Food 4 Less → |
| $20 off | Promo code | View at Food 4 Less → |
| 25% off | Promo code | View at Food 4 Less → |
| $20 off | Promo code | View at Food 4 Less → |