NFL Shop Europe is the official NFL merchandise store for fans in Europe, run for the league by Fanatics. It sells jerseys, hoodies, caps, beanies and gifts for all 32 teams, priced in local currency and shipped to European addresses, which saves the currency conversion, long transit and customs surprises of ordering from the US NFL Shop.
A good NFL Shop Europe order comes down to three things: choosing the right jersey tier, getting American sizing right, and timing the purchase around the season.
Game, Limited or Elite jerseys
The Nike Game jersey is the entry tier and the one most fans buy. Names and numbers are printed or heat-pressed, and the cut is relaxed enough to wear over a hoodie. It is the right choice for match days and pubs.
The Limited jersey adds stitched twill numbers and lettering and a more tailored fit. It costs noticeably more on NFL Shop Europe and looks better up close, but it is warmer and less forgiving to layer under.
Elite is the on-field style cut, tight and built for pads. Unless you want the exact player version, it is rarely the best buy for a European fan wearing it in the stands in November.
Check the product description for which tier you are looking at. Jerseys can look identical in thumbnail photos, and the price difference between tiers is large.
American sizing on a European body
Everything on NFL Shop Europe uses US sizing. American sizes run larger than most European high-street sizes, so many buyers find their usual size roomy, particularly on hoodies and Game jerseys.
Use the size chart on each NFL Shop Europe product page and measure a garment you already own. Chest width is the number that matters for a jersey. Women's and youth cuts have their own charts and are sized differently from the men's range.
Personalised jerseys
NFL Shop Europe lets you add any name and number to many jerseys. That is the fun part, and also the risk: personalised items are commonly excluded from returns, so check spelling and size twice before paying.
Current player jerseys carry a hidden risk too. Players move teams, and a trade can date a shirt within a season. A retired legend or your own name ages better.
Delivery, duties and returns
NFL Shop Europe shows prices in local currency and delivers across the region. Check where your order ships from and whether duties and taxes are included at checkout, particularly for the UK and non-EU countries, where post-Brexit rules apply.
Return windows and who pays for return postage can vary by country and by item. Read the current NFL Shop Europe returns page before ordering several sizes to try, and keep tags on until you are sure.
Allow extra time in December. Christmas and the playoffs are the busiest weeks, and personalised items take longer to make than stock items.
International Series and European gear
The NFL now plays regular season games in several European cities, and NFL Shop Europe carries International Series merchandise for those games, along with gear for the teams linked to European markets through the league's international programme.
Game-specific items often sell out close to the date and are rarely restocked. If you want a cap or scarf from a particular London, Germany or other European game, order early rather than waiting for a sale.
When NFL Shop Europe prices drop
Discounts on NFL Shop Europe tend to come around Black Friday, after the Super Bowl, and when teams release new uniforms. Last season's styles and players who have moved clubs are marked down hardest.
New jerseys for draft picks and newly signed players sell at full price at first. Waiting until after the first few games often brings a code or a sale.
Where the NFL Shop Europe savings are
The 25% code is the biggest saving and matters most on a Limited jersey or a large hoodie order. It may exclude some newest releases or personalised items, so enter it in the basket before deciding.
Use the 15% NFL Shop Europe code where the 25% one is refused. It is the fallback, not the first choice.
The free postage code suits a single cap or small gift, where delivery is a large share of the total. NFL Shop Europe usually allows one code per order, so on a bigger basket take the percentage code instead.
Common questions
Do NFL Shop Europe jerseys run large?
Many fans find American sizes roomy. Check the chart and measure a shirt you own.
Which NFL jersey tier is best value?
The Game jersey for most fans. Limited is for those who want stitched numbers.
Can I return a personalised NFL Shop Europe jersey?
Usually not. Check the current returns policy before ordering.
Does NFL Shop Europe charge customs?
It depends on the destination country and where the order ships from. Check the checkout total.
| Brand | Best For | Highlight | Promo |
|---|---|---|---|
| Eileen Fisher | Similar deals and discounts | Active promo codes available | SEE DISCOUNT CODES → |
| Ecko | Similar deals and discounts | Active promo codes available | SEE DISCOUNT CODES → |
| Elietahari | Similar deals and discounts | Active promo codes available | SEE DISCOUNT CODES → |