Arket is the H&M group's minimalist label: plain, well-cut wardrobe staples for adults and children, with a homeware range of glassware, bedding and kitchen basics alongside. It is priced above H&M and below designer, and the reason people come back is fabric. A good Arket order starts with the size scale, then the composition label, then knowing which pieces are worth full price.
Sizing: Arket uses the European scale
Arket sizes women's clothing on EU numbers such as 34, 36 and 38, and men's shirts and jackets on chest sizes. The site converts to UK and US sizes, but the garment is cut to the EU number, so check the measurement chart rather than trusting a converted letter.
The cut is Scandinavian: straight, slightly relaxed, longer in the body than many high-street brands. If you like a close fit, size down on Arket tees and sweatshirts. Tailored trousers and shirts run closer to true size.
Denim carries waist and inseam measurements. Arket jeans in rigid cotton do not stretch much, so buy the waist you actually measure, not the one you wish you were.
Reading the fabric label
Arket lists the composition on every product page, and it is the most useful line on the page.
Merino wool knitwear is light, warm and fine enough to wear against skin; it pills less than lambswool but wants gentle washing. Lambswool is warmer and more textured. Recycled wool blends keep the price down at some cost to softness.
Organic cotton and Pima cotton appear on tees and shirts; Pima is smoother and holds shape better. Lyocell drapes like silk and suits shirts and dresses.
Look for a percentage. An Arket coat that is mostly wool with a small polyamide share will wear better than one that is mostly polyester with a little wool.
Which Arket pieces earn full price
Outerwear and knitwear are where Arket is strongest. The wool coats, quilted jackets and merino jumpers are the pieces that last for years and hold up against much dearer brands.
Basics such as tees and socks are good but not unique. Buy them when an Arket code or sale is running rather than at full price.
Arket shoes and bags are a smaller range; check the leather type and sole material in the description before ordering, because a coated fabric and a full-grain leather can look alike in photographs.
The Arket kids range
Arket children's clothing is sized by height in centimetres, as most European children's ranges are. Measure the child and buy the height band, going up if they are near the top of one.
The kids' pieces use the same materials as the adult range, so the merino and organic cotton labels mean the same thing. Outerwear runs generous to allow layering.
Homeware
Arket home covers bedding, towels, glassware, ceramics and kitchen textiles. Bedding is sold by European sizes, so check the duvet and pillow dimensions against your existing set before ordering from Arket; a continental pillowcase is square, not rectangular.
Glass and ceramics ship well packed but are heavier, and shipping cost can be higher than for a parcel of clothes. Combine home orders rather than buying single items.
Delivery, returns and Arket membership
Arket ships from central European warehouses to most of its markets, and standard delivery has typically been free above a spend threshold that varies by country. Check the threshold shown at checkout before adding a filler item.
Returns are usually accepted within a stated window if items are unworn with tags. Arket has at times charged for returns in some markets, so read the current policy and keep the packaging.
Arket runs a free membership scheme in several markets that gives early sale access and occasional member prices. Sign up before your first order, because member offers apply only to logged-in accounts.
Where the Arket savings are
A 20% code is the target on Arket outerwear and knitwear, where the item price is high enough for the percentage to matter. Try the general 20% code first; the jeans code is worth keeping for a denim-only basket.
The welcome code is usually for a first order and a new account. If you have already bought from Arket, expect it to be refused, and use a general code instead.
Arket codes tend to exclude sale items. On a basket mixing sale and full-price pieces, the discount applies to the full-price part only, and it is often worth splitting the order to see which combination comes out cheapest.
Arket's own markdowns arrive at the end of each season, usually in late June and late December, and members often see them a day or two early. A full-price code on a new-season coat in September can beat waiting for the sale, because the popular sizes sell out before the markdown.
Common questions
Does Arket run big or small?
Arket cuts are straight and slightly relaxed. Size down for a fitted look on tees and sweatshirts; trousers and shirts are closer to true size.
Is Arket merino worth the extra over the cotton knits?
For warmth without weight, yes. Arket merino is fine enough to wear next to the skin and needs only gentle washing.
Can I use an Arket code on sale items?
Usually not. Arket codes generally apply to full-price items only; check the basket total after entering it.
How is Arket kids' clothing sized?
By height in centimetres. Measure the child and buy the height band, going up if they are close to the top.
| Discount | Type | Get the deal |
|---|---|---|
| 10% off | Promo code | View at Arket → |
| 20% off | Promo code | View at Arket → |
| 10% off | Promo code | View at Arket → |
| 20% off | Promo code | View at Arket → |